Design that brings people closer together.
Graphic designer with 7+ years across private industry, state and local government, specialising in brand governance and translating complex policy into clear, accessible public-facing design. Familiar with NSW Government frameworks, leading brand rollouts and high-volume workloads.
Selected Works
Cumberland City Council
Department of Environment and Planning
Landscape Solutions
Digital Rates
2026
Designed a modern, highly accessible, and intuitive multi-channel campaign that successfully motivated residents to transition smoothly from printed rates notices to convenient digital platforms.
Diwali Festival
2025
Created an inviting and culturally resonant visual design for the Diwali Festival, bringing the community together in shared celebration while helping local residents feel right at home.
Creating Accessible Environments Together
2024
Celebrated Cumberland’s diversity by putting local residents at the heart of the campaign, using a supportive and inclusive tagline to bring the community together.
Don’t be a Clown, Just Slow Down
2023
Designed a high-impact road safety campaign to challenge driver behaviour, encouraging the community to reflect on their habits behind the wheel and slow down.
FOGO Recycling Trials
2025
Designed an accessible, intuitive information suite to support council FOGO trials, ensuring residents felt confident and well-equipped with all the guidance needed to participate effectively.
Library Strategy 2023-2026
2023
Designed an accessible, on-brand strategy document to guide the delivery of council library services, ensuring the community could easily engage and provide meaningful feedback.
Signage
2022-Current
Established a dedicated signage brand system, developing an accessible and consistent design framework that streamlines wayfinding and remains in active use across the organisation today.
Miscellaneous
2022-Current
Delivered a diverse range of ad-hoc projects and ongoing initiatives while maintaining strict adherence to brand guidelines, ensuring consistency and familiarity for the community.
NSW Masterbrand Rollout
2022
Participated in design workshops for the NSW Government Masterbrand rollout, trialling new layouts and building icon sets and page templates from scratch that remain in active use across the sector.
Local Environmental Plan Making Guideline
2021
Redesigned a high-volume statewide document ahead of the NSW Government Masterbrand rollout, delivering a fully compliant, accessible, and user-friendly resource for thousands of residents.
Projects
2019-2021
Worked across a diverse range of projects in a junior role, independently researching and authoring four brand guidelines from scratch and building four complete WordPress websites, providing a strong foundation for future roles.
Let’s connect
Feel free to reach out — I’d love to talk about how I can contribute to your team.